Background Noise

Most people don't remember their flight attendants.  We ignore them until they bring the drinks and peanuts and remind us to buckle our seat belts.  The thing is that they are delivering information that could potentially save our lives and we don't even bother to listen.  That's not because we don't care, but rather that many of us have heard the information before.  They become the background noise of the airplane experience.  

My flight attendant today was the most memorable ever.  He said, and I quote, "If you don't like our service today, this plane has six exits." I couldn't stop laughing.  There after, every time he announced something I listened attentively.  He reminded me that any message, any thing that is consumed regularly loses its appeal to familiarity.  You don't have to change everything about yourself, your message, etc. but at some point you do need to shake things up a bit, even if only for a while.

Everything that lives changes and grows, why wouldn't you?